Born in Yerevan · New collection
Heritage-inspired T-shirts, signature shorts, and everyday essentials — designed in Yerevan for modern life, summer heat, and bold Armenian style.
Born in Yerevan
Heritage graphics
Made in Armenia
Hraparak and Matenadaran heritage tees — made in Yerevan
honors Republic Square with iconic Armenian graphics.
AMD 27,900
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celebrates Armenia's manuscript legacy through refined illustration.
AMD 27,900
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in black celebrates Armenia's manuscript legacy through refined…
AMD 27,900
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The studio
Small batches let us obsess over hand-feel, drape, and the way a shoulder sits when you move. No endless markdown cycle — just pieces we stand behind, season after season.
The community's picks
AMD 27,900
AMD 27,900
AMD 27,900
AMD 27,900
AMD 17,900
AMD 17,900
Our locations
Let us help you
Questions about fit, wholesale, or a custom order? Send a note — we read everything.
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Members get early access to limited colorways and restocks. Leave your email — we only write when something worth your attention drops.