Yerevan · Armenia
Armenian Clothing & Streetwear in Yerevan
A Yerevan clothing brand for people who want Armenian heritage in the cut of modern streetwear.
ARMYAN is a premium Armenian clothing brand from Yerevan. We design contemporary streetwear and everyday pieces shaped by Armenian culture — architecture, history, and the way the city actually dresses — then produce them in Armenia. If you are looking for Armenian clothing in Yerevan, this page is a clear guide to the brand, the collections, and where to shop.
An Armenian Clothing Brand Born in Yerevan
ARMYAN began as a studio practice in Yerevan: fewer silhouettes, cloth chosen with care, and clothing that carries Armenian identity into modern street style. The name, the Yerevan marks on hoodies and caps, and the heritage graphics are not a print dropped onto a generic blank. They are the reason the pieces exist.
Designed in Yerevan means the cuts, artworks, and details are decided here — for how people wear clothes in this city and beyond. Made in Armenia, on the pieces where we state it, means production stays close to the studio rather than treated as an afterthought overseas. Small runs let the team focus on hand-feel, drape, and how a shoulder sits when you move. There is no endless markdown cycle; the work is seasonal, limited, and meant to be worn.
That mix of heritage and street is the brand's commercial identity. ARMYAN is not a costume house and not a logo-only label. It is an Armenian fashion brand making clothes people can put on for the day — T-shirts, hoodies, shorts, joggers, and caps — with a point of view rooted in Yerevan.
Heritage-Inspired Armenian T-Shirts
The T-shirt collection is where ARMYAN's cultural references are most direct. Each heritage line has its own artwork, colorways, and story — still cut for contemporary wear.
ARMYAN Hraparak Heritage T-Shirt White
Hraparak Heritage honors Republic Square. Midweight cotton tees carry front artwork and a full Hraparak graphic on the back, in white, chocolate brown, and black. Made in Armenia.
ARMYAN Matenadaran Heritage T-Shirt White
Matenadaran Heritage looks to Armenia's manuscript legacy. White and black cotton tees pair Matenadaran artwork on the front with a full heritage graphic on the back, crafted in Yerevan.
ARMYAN Dvin Hotel Heritage T-Shirt Burgundy
Dvin Hotel Heritage marks a 1979 Yerevan landmark: an architectural sketch on the front and a full back print, in beige and burgundy cotton. Made in Armenia.
ARMYAN King of Kings T-Shirt Forest Green
King of Kings turns to Tigranes the Great. Oversized cotton tees with ARMYAN chest branding and a bold historical graphic on the back — forest green, maroon, and beige.
Signature and Exclusive tees are quieter everyday cotton: black and white Signature pieces with screen-print branding, a slate-blue cotton-blend, and a cream Exclusive jersey screen-printed in Yerevan. They sit beside the heritage graphics as daily Armenian streetwear rather than statement souvenirs.
Made in Armenia, Designed for Modern Life
Where product pages specify origin, ARMYAN clothing is made in Armenia. That is a production fact, not a mood. Designed in Yerevan is equally specific: the studio is here, and the clothes are built for modern life — relaxed proportions, wearable fabrics, and graphics that still read as fashion rather than merchandise.
Materials are listed on each product. Signature and Exclusive tees use 100% cotton. The slate-blue Signature tee is an 80/17/3 cotton-polyester-elastane blend. Shorts are 95% cotton and 5% elastane. Legacy hoodies and joggers are fleece, with kangaroo pockets and drawcords on the hoodies and elastic waists on the joggers. Caps are cotton strap-backs with ARMYAN Yerevan embroidery; the navy cap is made in Armenia.
We do not publish a sustainability certification, and we do not describe the line as handmade couture. What we do stand behind is local production, premium materials, and clothing meant to be worn — not archived.
Beyond T-shirts
The same point of view runs through the rest of the collection: Legacy hoodies with a circular ARMYAN · Yerevan chest mark; cotton shorts in olive, navy, black, and rose; fleece joggers with a small thigh mark and an Armenian flag tag on the back pocket; logo caps in black, beige, white, and navy. Browse by category, or open the full shop.
Shop ARMYAN in Yerevan
ARMYAN can be found at two stockists in Yerevan — partner boutiques, not ARMYAN-owned stores. Visit them to see pieces in person.
Serena.evn
Abovyan Street 3/1
Yerevan, Armenia+374 99 343334
Ser.Evn
Moskovyan Street 31
Yerevan, Armenia+374 33 150013
For sizing, wholesale, or questions about an order, write through the contact page. Online orders ship free across Armenia; delivery hours are shown at checkout. Contact
Shop Armenian Clothing Online
The full ARMYAN collection is on the official shop: T-shirts, hoodies, caps, shorts, and joggers, including the heritage lines above. If you cannot get to Abovyan or Moskovyan Street, you can still buy Armenian clothing designed in Yerevan and — where we state it — made in Armenia.
Read the studio story on the about page, or go straight to the shop. Either way, the clothes are the same: Armenian identity, contemporary cut, produced close to home.
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